Factors Influencing Malaysian Intention to Use E-Wallets

Abstract

The study aims to determine the factors influencing Malaysian consumers to use e-wallets. Based on Roger's diffusion of innovation theory, the conceptual framework has been developed. Five factors were hypothesised to influence intention which are relative advantage, compatibility, complexity, trialability and observability. Data were collected using a self-administered survey method. Data from 318 respondents were obtained and analysed using multiple regression. The result shows that compatibility, trialability and observability have a significant relationship with a consumer's intention to use an e-wallet. The findings enable e-wallet service providers, marketers and policymakers to plan a suitable strategy to ensure continued usage of e-wallets among the target market.