Customers’ Satisfaction Level of the Ar-Rahnu YaPEIM Service Quality in the Muallim District, Perak

Abstract

This study aimed to explore the customers' satisfaction level of the Ar-Rahnu YaPEIM service quality in the Muallim district, Perak. The CARTER model was utilized to analyse the customers' satisfaction of the Ar-Rahnu YaPEIM service quality in the Muallim district, Perak. This study used the quantitative method which involved two analysis: descriptive and inferential analysis. The findings showed that the responsive, empathy, and tangible elements were the significant variables in influencing customer satisfaction of the Ar-Rahnu YaPEIM service quality. The findings also showed that the customer satisfaction level of the service quality provided by the Ar-Rahnu YaPEIM in the Muallim district in Perak was at a high level.