The local community perception of tourism development. the case study of Gryfno County-Western Pomerania, Poland

Abstract

An increasing number of people from various countries have seen tourism as a chance to develop local economy and quality of life. Te article presents the results of the analysis of tourism potential of Gryfno County in Western Pomerania in Poland and confronts them with how it is perceived by the residents. Although the county abounds in great tourist attractions, both of natural and cultural nature and is favourably located in geographic terms, tourism is developing very slowly. In order to examine the reasons for the current situation, an attempt to survey the opinion of the local community on this subject was made by applying the method of Focus Group Interviews. Te results emphasise the signifcance of local community for tourism development in a region.