Influences on consumer engagement with sustainability and the purchase intention of apparel products

Abstract

Apparel and textile products are filling landfills and contributing to extensive waste found across the world. Much of the textile waste is due to the typical consumer not being aware of the care for, disposal of, and sustainable options for textile products. To identify consumers’ intention to engage in sustainable practices and the intention to purchase sustainable apparel options, this study measured consumers’ attitudes, subjective norms, and perceived behavioral controls. Data were collected from a sample of 397 participants through a Qualtrics online survey disseminated on Amazon’s MTurk. Results of the multiple regression analysis yielded three of note: (1) a positive attitude toward recycling and the environment is related to a higher intention to engage in sustainable behavior, (2) a positive attitude toward green apparel products leads to a higher intention to purchase sustainable products, and (3) family and friends and the convenience of finding sustainable apparel products in stores have also influenced the purchase of sustainable apparel. Thus, this study provides significant insights into both intention to engage in sustainable behavior and the intention to purchase sustainable products and serves as a foundation for future studies on the sustainable engagement and purchase intention toward sustainable products.