Learning by discovery of the refugee crisis and immigrants in the Marketing degree of Francisco de Vitoria university

Abstract

The objective of this research is to investigate discovery learning in the university student, to verify that these educational methodologies were also effective in teaching marketing and, in addition, could respond to a social challenge. For this, an investigation was carried out in which, the Degree in Marketing and the Research Chair on Immigration of the Francisco de Vitoria University, came together to apply the learning methodologies with 60 students who were studying marketing fundamentals in the 2017 courses -2018 and 2018-2019. The students, organized in teams, first investigated a social reality that they were unaware of and prejudiced about. The research method was quantitative, using a questionnaire, and the analysis technique was univariate, bivariate, and multivariate. The research results show that the student is more satisfied and values the discovery learning pedagogy more positively. The main conclusions show that the students expressed their understanding of the dignity of refugees and migrants and their satisfaction at having discovered that they could help them with their marketing knowledge.