Abstract
The aim of this paper is to analyse the users' acceptance of mobile payment on social networks. Although social networks and mobile-related technology are widely accepted by society, mobile payment is not among the most widely used mobile services. In order to analyse the level of acceptance of this technology, as well as the factors that determine its use by the consumers, we have introduced a modification of the classical technological acceptance model, including risk as a variable-given its relevance in the field. The empirical results show a particular support for the effects of external influences, of usefulness and, to a lesser extent, of risk. Our research has several implications for companies, by focusing on consumers' intention of using these services.
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CITATION STYLE
Liébana-Cabanillas, F., Muñoz-Leiva, F., & Sánchez-Fernández, J. (2013). The impact of risk on the technological acceptance of mobile payment services. Global Business Perspectives, 1(4), 309–328. https://doi.org/10.1007/s40196-013-0020-9
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