Visualización de la información en la democratización de los datos: propuestas desde el periodismo y la narratividad

Abstract

Information visualization is reviewed from the communication perspective, which is considered a new formula for disseminating information to a heterogeneous audience of people not specialized in the analysis of quantitative data. The principle of storytelling is incorporated as a tool to hold the attention and direct the reading of the visualizations, and to complement the two traditional bases of the discipline: perception and interaction. The reflection is accompanied by visualizations published in the framework of mass communication, ranging from examples in the English-speaking mainstream press to online applications aimed at making information accessible to the general public.