Brand loyalty and shoe attributes preference of indian national basketball players

Abstract

Background:Indian National basketball players are arguably the best players in the country who represent their state in one of the most prestigious basketball championships in India, Senior National Basketball Championship. This paper indicates a brand preference, reason to choose a particular brand, and other important attributes such as price range, ankle-length, comfort, durability, and usage time of basketball shoes that elite players choose. Choice of shoe brand and different attributes may depend on brand loyalty or attributes such as comfort, price, looks, or some new technology. Methods: In this paper data from 150 basketball players with a mean age of 27.46 years, who have participated in the senior national basketball championship was compiled and analyzed. Data was collected through an online questionnaire and analyzed with the help of SPSS using Chi-Square and non-parametric tests.Conclusion:It was found that there is no significant difference in gender when it comes to choosing a pair of shoes for basketball. It was seen that “Nike” was most preferred by elite players. Preferred ankle length was “Mid Ankle” cut by both the genders and price range of “4000-5999” Indian Rupees was most common amongst the players. The most preferred attribute by the players was Comfort and Flexibility in both the gender category, followed by looks of the shoe.