E-commerce Adoption and Analysis of the Popular E-commerce Business Sites in Malaysia

Abstract

The world is united with invisible force of internet. As the connectivity greatly improves with technology enhancement, world population is now seeing the digital gap reduced. Surge in number of mobile devices sold world-wide play a greater role in connecting people to internet. This has change the behavior of people nowadays from the way they interact to the way the shop for goods. This study is performed to analyze Malaysian adoption, acceptance and perception towards online shopping or electronic commerce. Population of the study is among Malaysian aged from 16 to more than 50 years old with variety education background. It is found that adoption and acceptance of e-commerce websites relate to the level of education. 86.4% of respondents have experience with e-commerce and benefit from its cheaper price and conveniences. Three websites (Lazada, Lelong and 11Street) selected in the study and evaluated based on their physical appearances and how they are optimized for search engines. Lazada is ranked first followed by 11Street and Lelong in their physical appearance which mainly focusing on websites contents, functionality, authority and attractiveness. Using free tool of seositecheckup, Search Engine Optimization (SEO) are evaluated. Lazada maintains its top position with score of 79%, followed by Lelong (76%) and 11Street (68%). SEO evaluation is important for an e-commerce website to capture more traffic or visits which relate to revenue generation. As more Malaysian are increasingly exposed to e-commerce, the e-commerce players are expected to take advantage on the evaluation report and improve their websites to provide consumers the level of satisfaction that guarantees repeated visits, hence increasing revenue.