Analisis Budaya Organisasi Pada Coffeeshop Atlas n Co Menggunakan Organizational Culture Assesment Instrument (OCAI)

Abstract

Coffee shop is recently becoming a trend among the people, especially in metropolitan cities such as Semarang. The increasing number of coffee shops makes business competition more stringent. Organizational culture becomes one of the important roles in human resource management strategies and making a coffee shop has strong characteristics in the effort of winning the competition. This research aims to look at the currently perceived organizational culture and expected organizational culture in the coffee shop. In the process of measurement and analysis, the researcher uses a research instrument, which is the Organizational Culture Assessment Instrument (OCAI). The researcher specifically chooses a coffee shop as the subject of this research, which is Atlas n Co. The subjects in this research are 15 people who are the employees of Atlas n Co. The result of this research indicates that the currently perceived organizational culture and the expected organizational culture have the same result, which is the Clan culture. This research provides recommendations for Atlas n Co in their effort to maintain the recently owned organizational culture in order to be able to compete with other coffee shops.