Ketika Maskulinitas dan Nasionalisme Bertemu : Identitas dalam Iklan BRI Liga 1

Abstract

Football is a sport that encompasses many audiences as well as global and national developments. This study tries to answer the problem of the identity of masculinity and nationalism in BRI Liga 1 advertisements. The researcher decided to use the semiotic method to get answers to the formulation of this research problem with the Rolland Barthes approach. The results of this study show that the link between the representation of masculinity and nationalism in BRI Liga 1 advertisements shows that nationalism is synonymous with masculinity.