Internal and External Enviromental Strategy Analysis Using SWOT Matrix and QSPM

Abstract

The aim of the research to develop Internal and External Enviromental Strategies that can be applied for Primary Naval Cooperative Institutions company (PNCI). By using the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), alternative strategies in getting that maintains the image of PNCI company, facilities PNCI, maintaining the quality and service of products to attract consumers, increase the ability of management and cooperation for the purpose PNCI, service delivery order for consumers, utilizing technological advances to Enviromental, serving the lower middle market segment by providing a package and a special portion, and maintaining good relationships with suppliers or the surrounding area.