Regression examination of factors influencing the chatbots usage in banking industry of India

Abstract

This research investigate the factors influencing the usage of chatbot in banking industry of India. The author used regression analysis to determine and understand the factors influencing the acceptance, usage and adoption of chatbots in banking industry. Data is collected through Primary survey. 100 people were targeted, out of which 72 responded. Once the data is collected in order to check the reliability and validity of data Cronbach Alpha test is performed. The study concludes a significant impact of accessibility on adoption of chatbots. As part of the conclusion author made some suggestions and recommendations discussing the implementation of chatbots in the banking industry of India.