Marketplaces for Digital Data: Quo Vadis?

Abstract

The survey presented in this work investigates emerging markets for data and is the third of its kind, providing a deeper understanding of this emerging type of market. The findings indicate that data providers focus on limited business models and that data remains individualized and differentiated. Nevertheless, a trend towards commoditization for certain types of data can be foreseen, which allows an outlook to further developments in this area.