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Strategic uses of social media for businesses

Lecture Notes in Business Information Processing (2011) 86 LNBIP 1
DOI: 10.1007/978-3-642-22766-0_1
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Abstract

Social media present businesses with many opportunities for interacting with customers, potential customers, and other stakeholders. Company sponsored blogs, forums, and wikis and uses of Facebook, LinkedIn and Twitter create new ways for companies to engage in a wide variety of activities ranging from product development to direct sales and marketing. © 2011 Springer-Verlag.

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Picard, R. G. (2011). Strategic uses of social media for businesses. In Lecture Notes in Business Information Processing (Vol. 86 LNBIP, p. 1). Springer Verlag. https://doi.org/10.1007/978-3-642-22766-0_1

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