The Role of Gastronomic Experience in Tourist Revisit Intention: An Empirical Study in the Historical City Special Region of Yogyakarta, Indonesia

Abstract

Purpose: This paper aims to investigate factors influencing the revisit intention of millennial domestic tourists in Special Region of Yogyakarta, Indonesia.   Method: Primary data and empirical approach have been adopted for this study. Data have been collected from an online questionnaire; 253 millennial domestic tourists who had their experience visit Yogyakarta city in Indonesia and analysed using PLS-SEM.   Findings: The results confirm that accessibility and destination image from gastronomy tourism is determining factor in designing tourist satisfaction and encouraging the tourist to revisit intention practices. Tourist motivation, food safety, and novelty were not found to design tourist satisfaction significantly and not influencing revisit intention.   Practical Implications: This study recommends that tourist destinations implement a gastronomy tourism experience that represents a strategic resource for tourist revisit intention. The study's theoretical and practical consequences are examined, and some suggestions for additional research are made.   Originality/Value: To the best of the authors’ knowledge, this study first delivers a better understanding of the implementation of gastronomy tourism in special region of Yogyakarta in Indonesia as a critical factor for economic recovery of Indonesia; as a final result, it can affect continuous visits in the near future.