UNDERSTANDING CONSUMERS’ INTENTION TO USE ONLINE PROPERTY WEBSITES: A CONCEPTUAL MODEL

Abstract

The property industry has played a significant part in the growth of the national economy. However, minimal research has been accomplished regarding the study of consumers’ intention to use online property websites, particularly in developing countries. Furthermore, little is known about the underlying factors that influence the consumers in the property industry’s intention to use online property websites. Therefore, it is the aim of the study to understand the elements that induce consumers’ intention to use the online property websites by employing the technology acceptance model (TAM) as the theoretical model (Mardikyan et al., 2012). The model comprises three independent variables, namely the perceived ease of use, perceived usefulness, and perceived trustworthiness, while a consumers’ intention to use the online property websites is chosen as the dependent variable. These variables and their association with each other are not only explored, but in future research, they will be empirically tested.