How do Batik Natural Dyes Crafter Spread Their Green Value (Case Studies on Batik Gemawang and Batik Warna Alam Si Putri)

Abstract

Batik Indonesia was awarded as an intangible heritage by Unesco. Unfortunately, synthetic color batik has many advantages over natural dyes batik. The difficulty of selling natural color batik makes natural color batik crafters carry out educational activities to potential consumers to generate demand and purchases. The method for the research is observation for the long term, an in-depth interview to confirm the observation finding then do qualitative analysis. The research found that natural color batik crafters or ecopreneurs must have a solid green value to survive in their business. There are various ways, methods, and means to educate potential batik consumers and others. Natural color Batik artisans will choose the way he or she is most likely to do. The education is carried out continuously. This activity is aimed at prospective consumers knowing natural color batik and its advantages. This knowledge can defeat the attractiveness of low prices that synthetic color batik has. So that in the end, consumers will make a purchase. Especially for this research, its also found that the batik crafter also educates another party than potential customer therefore, the other party will support the education for the potential customer.