The Influence of Business Capital and Marketing Strategy on The Development of Msmes

Abstract

The background of the theory which has been basic of research is business capital part of financial of management and add of Chapter 19 of Law number 20 in 2008 about MSMEs and marketing strategy. The aim to do the research is to find a solution from several problem which in SMEs at Balongsari Villages in development of business as capital problem, and how to way market product. The type research is quantitative of method through testing the validity, reliability, and normality of the data as well as the classical assumption test with multiple regression analysis tools. The result of this research were based on the respondents’ assessment of the business capital variable with an average score of 371.7 with the criteria agreed. Respondents’ assessment of the marketing strategy variable with an average score of 306.85 with criteria quite agree. Respondents’ assessment of the business development variable with an average score of 311.1 with criteria quite agreed. The magnitude of the influence of business capital on business development is 12%. The simultaneous influence between business capital variables and marketing strategy variables on business development variables is 38.4% while the remaining 61.6% is influenced by other variables that were not examined.