Research on the Characteristics of Modern Advertising Culture

Abstract

Currently, advertising is everywhere in the media environment we are in. Our lives are full of advertising, and advertising is an integral part of our lives. French advertising critic Robert Grange said, “We breathe nitrogen, oxygen and advertising every day”. Advertising is more than just a means of propaganda and business. It has its own distinctive characteristics of the times and is not acceptable. Neglected cultural phenomena, modern advertising culture has distinct characteristics of the times and traces of social life.