Dissemination: Steps towards an effective action of seismic risk reduction for non-structural damage in the knowrisk project

Abstract

“Move, protect, secure” were the three key points that the KnowRISK (Know your city, Reduce seISmic risK through non-structural elements) project posed at the core of its communication and dissemination strategy. This three key points enable each person, professional or not, to reduce non-structural damage caused by earthquakes. Dissemination is usually the last but never the least step of a communication plan, and indeed it played a crucial role in KnowRISK project for conveying the three key-point message to the widest audience. Standard dissemination activities, such as open-door events, and internet allowed us to achieve a wide spreading of ideas and best practices, reaching more than 4,000 non-professionals and almost 50,000 page views of the KnowRISK project website (in three years), respectively. As communication was recipient-targeted, the dissemination task of the project was addressed to professionals, layman, and schools. In particular, schools were chosen in order to profit from the chain-reaction action that is capable to spread a message from students to the surrounding environment.