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A Study on the User Acceptance of O2O Services : Mediating Effect of Customer Attitude

  • CHUNG J
  • NAM S
The East Asian Journal of Business Management (2020) 8(3) 15-24
DOI: 10.20498/eajbe.2020.8.3.15
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Abstract

… Purpose-New technologies allow service providers to integrate all the customer information within … It is also revealed that the attitude toward O2O services has a mediating effect among …

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CHUNG, J. B., & NAM, S. J. (2020). A Study on the User Acceptance of O2O Services : Mediating Effect of Customer Attitude. The East Asian Journal of Business Management, 8(3), 15–24. https://doi.org/10.20498/eajbe.2020.8.3.15

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