The Use of Web-Based Social Networks: Trends, Antecedents, and Consequences

Abstract

Online Social Networks (OSNs) have redefined interpersonal relationships and added a new dimension to communication patterns. According to latest reports, there has been a steep rise in the number of active social media users around the globe. The present paper is a review of research evidence on the antecedent factors leading to such usage and its consequences thereof. Unique features of the virtual environment trigger certain personality traits which are reported to be major predictors of social networking behaviour. Studies on the impact of social media on consumers have unearthed both positive and negative consequences. Research findings, for example, reveal that social media consumption has a therapeutic effect in terms of fulfilment of certain needs and an increase in self-esteem; whereas activation of a narcissistic state and lowered self-control have an adverse effect on psychological well-being and behaviour. The paper summarizes the workplace implications of web-based social networking and also briefly discusses the recent and emerging trends in digital behaviours with particular reference to the Covid-19 pandemic.