A conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication

Abstract

Corporate Social Responsibility (CSR) has become increasingly important for organizations, consolidating itself as a preponderant factor in the level of Strategic Communication (SC) for the creation of greater competitiveness and value for different stakeholders. The purpose of this article is to provide a framework about this topic, outlining the origin and evolution of this inevitable theme of the 21st century, tracing some points where the proximity between CSR and SC is evidenced.