VISUALISASI DATA SEBARAN WILAYAH PARIWISATA DI PROVINSI BALI DENGAN PLATFORM TABLEAU

Abstract

Tourism is one of the influential factors in the economy of Indonesia. In general, tourism refers to the journey undertaken by an individual within a certain period from one place to another. The tourism potential in Indonesia has been rapidly growing, especially since the Covid-19 pandemic. Based on this issue, the author attempts to find data regarding the distribution of tourist locations in the Province of Bali to identify the potential for sustainable tourism in each area. Once the data is collected, the author visualizes it to make it easily understandable and to serve as a reference for the equitable distribution of tourism potential in Bali. Tableau, a data visualization tool, is used to create various types of diagrams and maps. The research results indicate that the tourist attractions Penglipuran, Goa Lawah, and Jatiluwih are the top three with the highest ratings. Bali zoo, GWK, and Kuta Beach are the three tourist attractions with the most reviews on Google. This Tableau visualization can assist tourists in determining their desired travel destinations.