Strategies for family business professionalization in the gastronomic field

Abstract

In a market highly competitive and fast-moving, professionalization has become a sine qua non for the survival of the business. To stand out among thousands of businesses, family firms need to implement processes and add tools that have been applied for a long time in large and multinational corporations. The central idea of this study is to expose the reality of a family company, its strengths and challenges to maintain a healthy relationship between the members and the business, as well as the acceptance of implementation strategies in the succession process. Although sometimes the circumstances may seem difficult, there is always time to change. As regards the methodology, the research was exploratory and the procedure adopted was the case study conducting a qualitative research.