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Editorial: The winner is … behavioural finance?

  • Naughton T
Journal of Financial Services Marketing (2002) 7(2) 110-112
DOI: 10.1057/palgrave.fsm.4770077
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Abstract

The proposition that has dominated (or that once dominated) finance for over 30 years is the efficient markets hypothesis (EMH). The challenges to the EMH have come on a number of …

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Naughton, T. (2002). Editorial: The winner is … behavioural finance? Journal of Financial Services Marketing, 7(2), 110–112. https://doi.org/10.1057/palgrave.fsm.4770077

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