Research on Privacy Security Risk Assessment Method of Mobile Commerce Based on Information Entropy and Markov

Abstract

To obtain precise personalized services in mobile commerce, the users have to disclose their personal information to the operator, which constitutes a potential threat to their privacy security. In this paper, a mobile commerce privacy security risk assessment model is established based on information entropy and Markov chain, and effective security risk measurement, and assessment method is put forward. Our method can provide accurate and quantitative results in assessing privacy disclosure risk to guide the users' selection of safe mobile commerce applications and protect their privacy security.