The uses and gratifications theory: In the case of House music

Abstract

The paper pays particular attention to teaching of Denis McQuail who considered that people are accessing the mass media with their needs, and focusing themselves in observing, listening, or reading, by complex of expectations or pursued gratifications. According to McQuail, the most important gratifications that are provided by media are: diversion, personal relationships, personal Identity and surveillance. In the paper we will expose these effects, ie. uses and gratifications that music provides, in the case of house music. House music fits perfectly in the uses and gratifications theory which insists on the activity of creators, emitters and the recipients of the messages (the audience).