The Student Elevator Pitch Is Dead, Long Live the Student Elevator Pitch

Abstract

The social distancing and state mandated shutdowns of 2020 brought challenges to spring semester for colleges use to in person instruction. For the most part, these challenges were met with innovation and readily accepted, or accepted as sufficient given the challenges, or outright rejected. This led to research into to the teaching methodologies and desired educational outcomes of Elevator Pitches. This paper looks at the desired educational outcome and how participants feel the outcome was met via the educational tools employed, such as a student elevator pitch competition. This paper also identifies outcomes that can be achieved when students’ employee certain marketing concepts in the design of their elevator pitch.