Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment

Abstract

Low-carbon macro-economic environment and competitive microenvironment determine the implementation of hotel green marketing. However, both hotel managers and hotel guests have misunderstanding of low-carbon green products and their price. The hotel cannot balance its relationship with distributors during the hotel low-carbon green marketing process. Promotions are far from enough. Product hierarchical analysis is used to analyze the hotel product, price, place and promotion strategies of green marketing under low-carbon environment. Only the four perspectives are fulfilled can the hotel be a low-carbon green hotel in the real sense, hence, shoulder its due social responsibilities.