New Normal Bagi Pelajar (Pembelajaran Daring dan Pembelajaran Luring) Pada Minat Beli Kuota Internet Pada Kios Pulsa Semarang Selatan

Abstract

This research aims to find the relationship between online learning, offline learning, and buying interest. This research was conducted with a quantitative approach. The analytical method used is multiple linear regression analysis. The sampling technique used an accidental sampling approach and obtained a total sample of 100 respondents. The research results found information that there is an effect of online learning on the intention to buy internet quota. Furthermore, information was obtained that there was no effect of offline learning on purchase intention. Simultaneously, information was obtained that online learning and offline learning had an effect on the intention to buy internet quota. The following information found that the dominant online learning variable affected the Intention to Buy Internet Quotas.