Conditional mediation (CoMe) analysis integrates mediation and moderation analyses to examine and test hypotheses about how mediated relationships vary as a function of context, boundaries, or individual differences. Although CoMe analysis can be a crucial element of empirical studies that seek to advance theory in information systems, applications of such analysis are scarce, in general, and in partial least squares structural equation modeling (PLS-SEM), in particular. This paper clarifies conceptual fundamentals of and develops guidelines for CoMe analysis within the PLS-SEM context. Furthermore, the paper outlines the illustrative use of CoMe analysis in PLS-SEM and presents detailed step-by-step procedures to do so in the PLS-SEM setting. Overall, this paper provides researchers and practitioners with the required knowledge to properly carry out, report, and interpret CoMe analysis in PLS-SEM.
CITATION STYLE
Cheah, J. H., Nitzl, C., Roldán, J. L., Cepeda-Carrion, G., & Gudergan, S. P. (2021). A Primer on the Conditional Mediation Analysis in PLS-SEM. Data Base for Advances in Information Systems, 52(SI), 43–100. https://doi.org/10.1145/3505639.3505645
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