Journal ArticleOPEN ACCESS

EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION OF WORD OF MOUTH IN PT. TELKOMSEL OF PALEMBANG CITY

  • Putra A
  • Wahab Z
  • Widiyanti M
  • et al.
Russian Journal of Agricultural and Socio-Economic Sciences (2020) 104(8) 182-188
DOI: 10.18551/rjoas.2020-08.20
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Abstract

… The results of this study indicate that the service quality variable has a coefficient value of 0.416 and variable el customer satisfaction has a … It is hoped that further research can consider other variables that can affect word of mouth such as brand loyalty, perceived value, product …

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APA

Putra, A. T., Wahab, Z., Widiyanti, M., & Saggaff, M. (2020). EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION OF WORD OF MOUTH IN PT. TELKOMSEL OF PALEMBANG CITY. Russian Journal of Agricultural and Socio-Economic Sciences, 104(8), 182–188. https://doi.org/10.18551/rjoas.2020-08.20

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