The Effectiveness of Digitalization of SMEs’ Sustainability During the Covid-19 Pandemic

Abstract

This article aims to give a new insight regarding the contribution of digitalization of SMEs’ sustainability during Covid-19 pandemic. As we noted, so many business entity suffered in this situation where the economic entity should agreed to tight regulation related to maintain health of the community. Health regulation gives the instruction to community to stay at home, reduced mobility and wearing mask during outdoor activity. Fortunately, era 4.0 and society 5.0 marked with digitalization in various aspects in society daily activities. The digitalization give an opportunity to business entity to sustain by doing online business. The study revealed the digitalization maintain SMEs sustainability during covid 19 pandemic eventhough so many stores, offices and mall were closed. The effectiveness of various tools of digitalization worked only for SMEs’ with literate enough on online system, due to they could run their business smooth by using online tools such as platform online and many others social media.