THE PEOPLE’S CHOICE

Abstract

Joe Biden’s tweet “The people had spoken”, referring to the vote of the American people in the recent presidential elections, recalls the title of Paul Lazarsfeld’s et alii famous book The People Choice research dedicated to the 1940 elections. As is known, the investigation focused on the way Ohio state voters decided their vote in the November 5, 1940 election that opposed outgoing President Franklin D. Roosevelt (Democrat) who was going for his fourth re-election to his challenger Wendell Willkie. It is worth reviewing the conclusions of these founding investigations in the light of the recent American elections and, alternatively, to consider the current social uses in the construction of the television direct.