Analysis on Standardization and Individualization of Nation Wear

Abstract

As one of the physical carriers of the national spirit, nation wear bears the important responsibility of cultural heritage and development, which are also the outer demonstration of the recognition of national identity, emotion and awareness. Based on the appreciable trends of standardization of the images and the production of nation wear, with reference to the successful experience of promoting standardization of nation wear in the international arena, this study puts forward the tentative plan of coding nation wear according to parameters like the pattern, component and No. and building the product database and national standard with the informationalized methods. On the other hand, to satisfy the individualized commands on the aesthetic value of the customers, this study suggests using the design philosophy of modules and carrying out the swift designs of changing the shapes with the standardized database of nation wear to realize the mass customization (Mc) of nation wear.