The Influence of Green Shared Vision on Employee Pro-Environmental Behaviour: The Mediating Role of Green Intrinsic Motivation and Green Mindfulness

Abstract

The study investigates the impact of green shared vision and green intrinsic motivation on pro-environmental behaviour in the workplace, utilising Self-Determination Theory and Social Cognitive Theory. Despite the acknowledgement of a green shared vision as a vital organisational factor for sustainability, there is a lack of empirical studies that explain the psychological mechanisms that promote employees’ pro-environmental behaviour. This study investigated a parallel mediation model where green mindfulness and green intrinsic motivation successively mediated the correlations. Data were collected via an online survey from 154 full-time employees working in the private sector in Romania across diverse industries between October 2024 and March 2025. The hypotheses of the study were tested by using partial least squares structural equation modelling (PLS-SEM). The results demonstrate that a green shared vision significantly affects workplace pro-environmental behaviour. Additionally, the study indicates a notable parallel mediation effect: a green shared vision promotes green mindfulness, which, in turn, fosters green intrinsic motivation, ultimately resulting in enhanced pro-environmental behaviour. The study underlines the significance of shared vision, mindfulness, and intrinsic motivation as fundamental behavioural processes supporting sustainability-oriented actions by organisations, based on insights from environmental psychology and organisational behaviour.