Distribution analysis of the supply chain of catfish (Pangasius) agribusiness in Kota Gajah District, Central Lampung, Indonesia

Abstract

The purpose of this research was to identify distribution chain (supply chain) activity and analyze the pattern of distribution chain flow of the agribusiness of Pangasius fish. The research was conducted in minapolitan area, Kota Gajah sub-district. The method used in this study was descriptive method. The research results showed that farmers activity as distributor chain of Pangasius was aquaculture, harvesting and post harvesting, sorting, weighing, transporting, and risk guaranteeing. The traders' activities in supply chain system were sorting, weighing, packaging, transporting, storing, and risk guaranteeing, while the retailer performed the purchasing, selling, chopping, cleaning and packaging activities. The vegetable stall vendors (which are related to include the fish in their stall) conducted few activities, i.e. only purchasing, selling, and transporting. The fish processing enterprise conducted the purchasing, cleaning, processing, packaging, and selling. The Pangasius manufacturing flow was divided into 4 patterns, from upstream to downstream flow, except for pattern 1 and 3, in which the product did not flow to intermediaries. Financial flows from customers to farmers with the cash payments transaction both directly and indirectly, and have not applied non cash payment transaction technology (transfer) or online banking. The information flows from upstream to downstream and vice versa, as in: the Pangasius supply chain runs vertically and horizontally, generated well integrated information within the supply chain. Medium of communication used by the supply chain was direct communication (face to face) and through the electronic device such as mobile phones.