Investigating the Factors Impacting the Student Satisfaction with the Universities In the Era of Artificial Intelligence: A Comparative Study of Malaysia and Pakistan

Abstract

It has been highlighted from the results of independent sample t-Test that the university facilities have a high impact on student satisfaction in Malaysia (mean=4.1788) and Pakistan (mean=3.7212). The research model is based on five hypotheses, and university facilities have a positive relationship with student expectation. While results of t-Test indicate that the students in Malaysia have high expectation on university facilities, compared to students in Pakistan. This research has evaluated the variables (university image, facilities, quality of academic staff, university location, student expectation and overall student satisfaction), In the era of artificial inteligence. Furthermore, the results also indicate that the impact of university location and university image have very less impact on student satisfacton.