Cognitive Representation Of Situational And Propositional Time Flow As Basis For Temporal Framing Effect In Future Time Mode

Abstract

The paper presents a finding of new kind of the temporal framing effect, which is applied to a monetary saving proposition. Based on our previous assumption about the multiple cognitive representations of time flow (Polunin, 2009, 2011, 2013), two temporal processes were assumed - situational and propositional time flow. Each of these temporal processes has specific features, and differently impacts the evaluation of money proposed for saving. In two experiments subjects made decisions on a monetary saving proposition. Despite the equal distance to the beginning of the saving possibility and the equality of the saving amounts a temporal framing effect arises. The subjects made significantly different decisions depending on whether a situational or a propositional time flow was activated. The first one induces a slow decline of positive responses to a saving proposition while the second one leads to a strong loss of attractiveness of a saving proposition.