Investigating The Relationship Between DigitalWell-Being and Cognitive and Emotional Consciousness in Sporting Consumers

Abstract

In this study, the relationship between digital wellness of sport consumers and their cognitive and sensory conscious awareness was examined; gender, age, e-sport consumption status, and preference for using technological devices while doing sports were also examined and it was aimed to investigate whether there is a relationship between digital wellness and cognitive-sensory conscious awareness. 246 sport consumers aged 18 and above who receive services at private sports centers were chosen as the research group. The relationship between digital wellness of sport consumers and their cognitive and sensory conscious awareness was analyzed statistically using SPSS with descriptive survey method. Digital Wellness Scale developed by Öztürk (2018) was used to determine the digital wellness of sport consumers, and the Cognitive and Sensual Conscious Awareness Scale Revised, which was adapted to Turkish by Catak (2012) with validity and reliability, was used to determine their cognitive and sensual conscious awareness attitudes. Cronbach Alpha values of the scales were examined and Kolmogorow-Smirnow analysis was used to examine whether the data show normal distribution. Mann-Whitney U and Kruskal Wallis analyses were applied to investigate the significant differences in the views of sport consumers on the survey questions according to various variables. As a result of the analysis of the variables, it was found that males, e-sport consumers, those who use digital devices more frequently while doing sports higher digital wellness and cognitive-sensory conscious awareness. It was also statistically found that there was a relationship between cognitive-sensory conscious awareness and digital wellness at the 0.01 level.