Menjaga Stabilitas Perusahaan Bandeng Juwana Elrina melalui Perencanaan Program Community Relations Petani Tambak Wonoagung

Abstract

The increasing number and development of companies and UMKM resulted in intense competition in the business world. To obtain support from various parties to maintain the survival of the company or UMKM, it is necessary to have Community Relations activities to maintain the stability of the activities of the company or UMKM. These activities are not limited to just looking for profit but also pay attention to the benefit of the surroundings or the target of Community Relations itself. This research is aimed at Milkfish Juwana Elrina with several proposed activity programs for the target, namely pond farmers in Wonoagung Village, Demak Regency with several programs such as training, empowerment, and the provision of other facilities. The purpose of this research is to create a relationship with the target audience, provide a new product for Milkfish Juwana Elrina and improve the welfare of the people of Wonoagung Village, Demak Regency. This study uses a descriptive qualitative research method. Descriptive research is to describes the quality of a symptom to make the reader know what is happening in the related research.