Teknik Dakwaan Melampau dalam Pemasaran Produk Pengguna Menurut Perspektif Hukum Islam

Abstract

In today's product and services marketing strategy, a variety of techniques are used to promote sales in the new media. Among them is by making over claimed on the efficacy of the products being sold and services offered. These allegations are not just unethical in marketing and advertising culture, but also prohibited by hukum Islam because of the element of trickery. In this regard, the objective of this study is to examine the issues of over-claimed in the marketing of consumer products. The findings of the study showed that the technique of over claimed is prohibited by Islamic ruling because of the existence of elements of trickery and falsification of consumer product information.