Analysis of Attractive Elements of Female Characters in Mobile Games

Abstract

これまでキャラクターに関する研究において，外見についての研究や男性キャラクターに のみ着目した研究は行われてきたが外見以外の魅力に着目した研究や女性キャラクターにの みに着目した研究はあまり行われていない．本研究ではキャラクターの誘因魅力と継続魅力 の違いに着目し，女性キャラクターの魅力についての分析を行った．キャラクターのどのよ うな要素に魅力を感じているかアンケートを行い，回答を収集した．アンケートの結果を用 いてカイ二乗検定を行い，誘因魅力と継続魅力に魅力的要素の違いに有意な差があることが 明確になった．また，アンケート結果を用いて因子分析を行い，どのような要素の組み合わ せに魅力を感じるかを調査した．結果として，キャラクターを印象付ける要素が誘因魅力， あとから追加できる要素が継続魅力として有力であることが分かった． In character research, research on appearance and research focusing only on male characters have been conducted. However, research focusing on attractiveness other than appearance and research focusing only on female characters have not been conducted much. In this research, we focus on the difference between the incentive attractiveness of a character and the continuous attractiveness of characters, and analyze the attractiveness of a female character. First, we investigated how attractive female characters are by questionnaire. Chi-square test and factor analysis were performed using the results of this questionnaire. Chi-square test revealed there was significant difference between incentive attractiveness and continuous attractiveness. In addition, factor analysis was performed to find out which combination of factors was attractive. Incentive attractiveness was an element that impressed the character, and continuous attractiveness was an element that could be added later to the character settings. As a future task, it is necessary to investigate whether similar results will be obtained with other mobile games.