Abstract
… We assumed that the relationships between constructs of the TAM are the same even in etourism context. According to TAM model, attitude emerges from two beliefs: perceived …
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CITATION STYLE
APA
Sahli, A. (2015). Revisiting Perceived Risk and Trust in E-tourism Context: Toward an Extended Technology Acceptance Model. Journal of Marketing Research and Case Studies, 1–14. https://doi.org/10.5171/2015.516086
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