Research on Current State, Problems and Countermeasures of Rural E-Commerce Development

Abstract

As an emerging business model, rural e-commerce has been widely practiced in rural areas. It can drive rural production and consumption and promote rapid growth of the local economy. In the context of frequent rural e-commerce policies, strong rural e-commerce demand, increasingly mature rural e-commerce, and intensified competition in the rural e-commerce market, this paper summarized the inevitable problems existing in rural e-commerce after researches, such as undeveloped rural e-commerce infrastructure, concerns about rural e-commerce quality, low level of rural e-commerce talents, insufficient collaborative participation in rural e-commerce, limited integration of rural e-commerce resources, insufficient support of rural e-commerce, and lack of supervision of rural e-commerce market. As for these problems, the following countermeasures and suggestions were proposed: Improve rural e-commerce infrastructure, establish an agricultural product quality traceability system, strengthen introduction of talents and training of professional talents, establish a rural e-commerce coordination development mechanism, build a rural e-commerce resource integration system, implement rural e-commerce supporting policies and regulations, and establish a rural e-commerce market supervision mechanism, thus providing a certain reference for the development of China's rural e-commerce.