Strategi Pengembangan Objek Wisata Rumah Adat Pakpak Di Kabupaten Dairi

Abstract

ABSTRACT   The purpose of this study was conducted to analyze the influencing factors in the development of the Pakpak traditional house tourism object, where there are several obstacles faced in the tourism object development strategy, namely the need for special attention in maintenance and preservation and supported by cooperation by related parties to focus more on development cultural tourism in the area of ​​the Pakpak traditional house. The method used in conducting this research is SWOT analysis, where the researcher looks at the factors in terms of strengths, weaknesses, opportunities, and threats is a method used in developing strategy development. The results of the research on the Pakpak traditional house have the opportunity to be developed into cultural tourism that has historical value from the Pakpak tribe itself. In terms of development, it is necessary to have a strategy and cooperation from the local government and the surrounding community.  Keywords: Development, traditional house