Marketing Mix Analysis on Increasing Sales Volume at Perumnas Branch I Tamalanrea in Makassar

Abstract

Regional VII national housing corporation is the largest housing estate in Makassar, namely Bumi Tamalanrea Permai (BTP). Some of the facilities that will be added to the housing estate are shophouses, modern traditional markets, fresh markets, and several commercial houses. The total land area of 315 hectares has been used as a means to fulfill housing needs for residents of Makassar City. The construction of additional facilities in housing located in Bumi Tamalanrea Permai (BTP) is intended for the community to meet needs in the economic sector. Perumnas Branch I Tamalanrea also built houses for the upper-middle class, namely houses with types 36, 45, and 70. Houses with type 36 will be sold for IDR 230 million, while for type 45 for IDR 250 million, and type 70 for selling, for IDR 400 million. The construction of a number of these facilities also adjusts to the housing segment to be built, namely for the upper-middle-class community. Perumnas Regional VII will continue to boost the addition of housing for the community, with relatively affordable prices and also of good quality. Perumnas Branch I Tamalanrea has succeeded in building more than 1,000 housing units. 20 percent are very simple houses and 80 percent are simple houses.