Design of products with both international and local perspectives based on Yin-Yang balance theory and SWARA method

Abstract

Producing and designing products are keys of success and have a critical role in industries. This research presents a new framework for special situations using Yin-Yang balance (YYB) theory in producing and designing products with new perspectives. This paper considers general situations in producing products for international producers and industries. SWARA method is applied for prioritizing important criteria of this issue. Six criteria of this research based on their priority were considered as important: general features of each product and applications, cost control and final pricing policies, appearance with moderate perspective, marketing researches in details, identifying target markets in details and special attention to production capabilities. This framework can be modified regarding the needs. © 2013 Juraj Dobrila University of Pula, Department of Economics and Tourism "Dr. Mijo Mirkovic".